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How to make my listing titles shine?​

Try using short titles. Guests search Resortifi using all types of devices with screens of different sizes. A title that works well in a web browser may be too long for guests scrolling listings on the mobile app.

Longer titles are automatically shortened in search results and the remaining part of your title is replaced with an ellipsis. For example, “Big property with backyard, firepit, becomes “property with backyard…”

Character limits help make sure your title is fully displayed on desktop and mobile devices. Guests on the go tend to search using mobile phones, which means only 32 characters appear. If your title is longer than 32 characters, put the most important info first.

Here are three good examples of short listing titles:

  • Modern property with backyard
  • Cozy propertyside property for multiple guests
  • property in beachfront villa

Sentence-style can be easier to read than capital letters

Sentence case calls for capitalizing only the first letter of the first word in your title. Title case (where you capitalize most words) can be overly formal, and ALL CAPS tends to come across as yelling.

To give guests a better search experience, avoid using uppercase letters in other words of your title unless it’s a proper name such as a city. You can also make exceptions for abbreviations, such as UK or an airport code like LHR.

Here’s an example of how not to use capital letters in a listing title:

  • NEW Furnishings HUGE property Great Views Here are three good examples of listing titles in sentence case:

  • Seaside villa property

  • Romantic Victorian style property

  • Eco-friendly backyard and property

Words are clearer than emojis

Emojis and symbols can mean different things to different people around the world, and using them could be confusing or misleading. For example, a thumbs up can be interpreted as a sign of approval, the number one, or an offensive gesture.

To make your listing title friendlier and easier to read, stick with simple and descriptive words about your place. Using special characters (like !, #, or *) is fine, but repeating them for emphasis (like !!! or ***) isn’t. To separate ideas, try commas with spaces or a single slash without spaces.

Here’s an example of what not to do:

Big property with Firepit setting

Here’s a better way to write this:

  • Big property with Firepit.

More details outshine repetition

In most cases, it’s not necessary to repeat any info that’s already provided to guests in search results, such as your city or town, or total number of beds. Instead, use your listing title to add unique details that can help attract attention.

For example, if your listing is in Buenos Aires, you could include your neighborhood, like “Recoleta,” in your listing title. If it’s in Florence, Italy, you could specify “near Uffizi” or another landmark that’s close to your place. This helps clarify your space’s whereabouts for guests. Or, if you have a dedicated office space, you might want to highlight “work-friendly” in the title.

You can also omit the word “new” from a new listing title, because this info is already communicated to guests on a badge in search results.