How to spur my listing description?
A great listing description is one of your best tools for securing bookings and setting guests’ expectations. Your property doesn’t have to be perfect, but it’s crucial to tell guests exactly what they’ll find when they arrive. Here is how to get your guests excited about staying in your space.
Showcase your special features
There are thousands of listings on Resortifi. To convey what’s special about yours, take a few minutes to think about those appealing, one-of-a-kind features that set it apart. That could mean highlighting the location or unique amenities of your space. “We’re a 5- to 10-minute walk from some of the town’s best restaurants and breweries.
Write a catchy title
The title of your listing and main image are what convince guests to explore your listing, so it’s important to use them to highlight your space’s strengths. Think about what makes your place appealing and unique, and put those qualities in your title.
A short title of 32 characters or fewer, including spaces, works best for guests searching on mobile phones. Try to stick with simple and descriptive words, and don’t use emojis or symbols, which can mean different things in different parts of the world.
You should also aim to avoid using title cases (where you capitalize most words) or all capital letters—unless it’s a proper name or a standard abbreviation like “U.K.” Sentence case, which calls for only capitalizing the first letter of the first word of your title, can be easier for guests to read.
Tell the story of your space
Your listing is where you market your space, and storytelling is a key part of great marketing. Often, the story you tell is about the experience you’re offering guests. So help them imagine themselves as heroes in the story of their own adventure.
Keep it brief
People are often scanning listing descriptions for the features they are searching for, rather than slowly reading. Writing for the web means writing for scannability, so keep your language succinct. Talk about aspects that are not already conveyed elsewhere on the listing page, and use the amenities checklist to share information about all the features you have to offer, like wifi, parking, and bathroom access; this way, your listing will appear when guests filter for those amenities.
Be authentic and honest Though you may want to show off how special your place is, don’t oversell or exaggerate it. Being clear about both the unique benefits and any quirks helps potential guests decide right away whether your space is right for them.
It’s especially important to add accessibility features and highlight any aspects of your property that might pose a challenge for some guests. The “Other Things to Note” and “The Space” sections are opportunities to provide this type of context.